01
Too many vendors
A web developer, a designer, a social agency and a media buyer, each with their own goals. When sales dip, everyone points at someone else.
Lyra Crafts - Studio
From the first logo to the thousandth sale.
Websites built to convert, performance marketing on Meta, TikTok, Snapchat and Google, and a brand people trust. One team runs all of it and reports on the number that matters: revenue.
$5M+
Ad spend managed this year5 years
Scaling DTC brands on paid mediaUS · UK · CA · AU · Gulf
Markets we buy media inPlatforms we run on
Meta
Facebook
Instagram
Google
YouTube
TikTok
Snapchat
LinkedIn
The problem
Why growing brands stall
02
Pretty, but it doesn't sell
Content made for likes, not for buyers. It looks good on the grid and does nothing for the bottom line.
03
Ads without a brand
Cheap clicks that never come back. Without a brand people trust, every sale costs more than the last one.
Our answer
One team. One plan. One number to hit.
Website, brand, content and media planned together, so every page, post and ad pushes the same way.
What we do
Three services, one engine
Take one, or take all three. They're built to work together, and they work best that way.
01
Branding and social media
A brand people trust, and social media that keeps it in front of them every week.
- Logo and identity. Logo, colours, type and graphic elements.
- Company profile and brand kit. A company profile, brand guidelines and ready-to-use templates.
- Content, posting and scheduling. Reels, carousels and stories made in-house and posted on schedule.
- Analytics and optimisation. Monthly numbers on what worked, and more of it next month.
02
Performance marketing
Paid ads on Meta, TikTok, Snapchat and Google, run against one number: profitable revenue.
- Meta ads. Facebook and Instagram campaigns, from first tests to scale.
- TikTok and Snapchat ads. Native, creator-style creative for the audiences who live there.
- Google ads. Search, Shopping and YouTube to catch people when they're ready to buy.
- Testing and scaling. Hooks and angles tested every week. Budget goes where it pays back.
- Tracking you can trust. Pixels, Conversions API and GTM set up and tested before launch.
03
Website development
Complete websites built from scratch around conversion (CRO), so the traffic you pay for actually buys.
- Strategy and structure. Pages, user journeys and copy built around what your buyers need to see.
- Design and build. Custom, mobile-first and fast, built from scratch for your brand.
- Conversion optimisation (CRO). Clear offers, strong calls to action and a simple checkout, tested and improved.
- Sales pages. PDPs, listicles and advertorials built for your ads to land on.
Results · Ecommerce
The work, in numbers
DTC ecommerce brands, from accounts our team has run. Client names are kept private.
$3.13M in revenue this year.
$3.13MOrder revenue
$956KBlended ad spend
3.27xBlended ROAS
On Meta alone this year: $708K in spend, 7,086 purchases and $1.0M in Meta-tracked revenue from two always-on sales campaigns.
£2.19M in sales from £985K in Meta spend.
£2.19MTotal store sales
£985KMeta ad spend
2.22xBlended ROAS
Inside Meta Ads Manager alone, the campaigns show £1.98M in attributed revenue at a 2.01x ROAS from 22,564 purchases.
A 4.64x return on Meta.
$127.7KRevenue from Meta
$27.5KMeta ad spend
4.64xROAS
Eleven campaigns across prospecting, retargeting and product catalogue ads, with the best retargeting campaign returning 9.72x.
$253K in revenue this year.
3.39xROAS
$74.6KMeta ad spend
1,597Purchases
Launched from a $1 Kickstarter reservation offer into pre-orders and full-price sales. The best pre-order campaign returned 4.37x ($17.7K into $77.1K), and the main sales campaign 3.40x ($37.9K into $129K). All 9 campaigns, one view, one date range this year.
$290K in store sales from $90.7K on Meta.
3.20xROAS on Shopify sales
$90.7KMeta ad spend
5,411Shopify orders
ROAS calculated on real store sales: $290,154 in Shopify total sales ÷ $90,712 in Meta spend = 3.20x. Meta was the only paid channel and under-reported slightly, tracking $288.5K (3.18x). The main Advantage+ campaign drove most of it at $17.87 per purchase.
$183.6K in subscriptions at a 4.07x ROAS.
4.07xROAS
$45.1KMeta ad spend
1,356Subscriptions sold
Each subscription cost $33.24 to acquire against an average first purchase of $135. We tested 147 ad sets across lookalike audiences, stacked interests and engagement retargeting, then put budget behind the winners, several of which returned 6x or more.
More results · tap any card for the real screenshot
Fashion & jewellery · USA · Meta
2.83x ROAS$20.8K in spend returned $59K
730 purchases at $28.56 each.
Jan 1 – Apr 15, 2026
Hair care · USA · Meta
$31K revenuefrom $15.8K in Meta spend in one month
137 purchases at a $226 average order, 1.96x ROAS.
Feb 1 – 28, 2026
Eyewear · UAE · Meta + Google
$202Kin product revenue for one online store
3,294 orders at a $46 average price.
Feb – Aug 2023
Real estate developer · UAE · Google Ads
406 leadsfrom $17.8K on Google Search
The best campaign converted at 5.75%, $38 per lead. Part of a year with 1,000+ leads across Meta and Google.
Four Google Ads campaigns
Luxury car detailing · UAE · Meta
142 leadsin a month at $7.40 per lead
$1,050 in Meta spend, with the main campaign flagged "High performing".
One month
B2B SaaS · USA · Meta
$0.28 per lead866 leads from $243 in spend
Plus 42 software sales from a separate purchase campaign.
Aug 1 – Oct 20, 2025
Results · Lead generation
Clinics and service businesses
Google Ads for medical and service-based businesses across the US. Client names are kept private.
Same budget. 62% more conversions.
⟷
+62%conversions−40%cost per conversion+18%clicks−3%ad spend
Drag the handle to compare. Nine months before our team took over compared with the nine months after. Combined figures across all 16 accounts, straight from Google Ads. Agency name blurred.
Plastic surgery practiceGoogle Ads · USA
−77%cost per conversion
$374.21 → $87.36
$374.21 → $87.36
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 28 → 1,223
Hair transplant clinicGoogle Ads · USA
−75%cost per conversion
$468.75 → $116.30
$468.75 → $116.30
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 46 → 263
Hair transplant clinicGoogle Ads · USA
−72%cost per conversion
$505.43 → $141.12
$505.43 → $141.12
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 29 → 213
Hair restoration clinicGoogle Ads · USA
−69%cost per conversion
$209.22 → $65.33
$209.22 → $65.33
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 79 → 462
Hair transplant clinicGoogle Ads · USA
−65%cost per conversion
$409.32 → $142.41
$409.32 → $142.41
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 72 → 280
Hair restoration clinicGoogle Ads · USA
−63%cost per conversion
$344.90 → $128.16
$344.90 → $128.16
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 126 → 394
Hair restoration clinicGoogle Ads · USA
−60%cost per conversion
$511.75 → $204.78
$511.75 → $204.78
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 69 → 429
Home contractorGoogle Ads · USA
−86%cost per conversion
$998.85 → $138.46
$998.85 → $138.46
Before · Jan 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 21, 2026
Conversions: 23 → 60, on 64% less spend
Chiropractic clinicGoogle Ads · USA
−59%cost per conversion
$118.93 → $48.75
$118.93 → $48.75
Before · Jan 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 21, 2026
Conversions: 74 → 53, on 71% less spend
Hair restoration clinicGoogle Ads · USA
−53%cost per conversion
$316.10 → $149.17
$316.10 → $149.17
Before · Jan 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 21, 2026
Conversions: 24 → 186
Hair restoration clinicGoogle Ads · USA
−49%cost per conversion
$160.60 → $82.21
$160.60 → $82.21
Before · Jan 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 21, 2026
Conversions: 275 → 501
Chiropractic clinicGoogle Ads · USA
−43%cost per conversion
$114.53 → $65.19
$114.53 → $65.19
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
Conversions: 84 → 183
Med spaGoogle Ads · USA
−42%cost per conversion
$137.27 → $79.80
$137.27 → $79.80
Before · Jan 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 21, 2026
Conversions: 289 → 736
Hair restoration clinicGoogle Ads · USA
0 → 171conversions from a standing start
at $77.79 each
at $77.79 each
Before · Apr 1 – Sep 30, 2025
After · Oct 1, 2025 – Jun 18, 2026
New account: no spend before October 2025
The work
Creative made in-house, every week
Ads we have made for DTC brands, then our client projects, one tab each. Tap any piece to see it full size.
DTC ads · statics
40 ads · drag, swipe or tap oneDTC ads · video
40 ads · hover to preview, tap to watchClient projects
Taj Suites: 1 and 2 bedroom apartments.
Feed creatives for the Taj Suites apartments: a launch post, a features post and a pricing post, used for organic Instagram and paid campaigns.
Organic InstagramPaid campaigns3 feed posts
Taj Maskan: apartments for buyers and investors.
A night-time look for the Maskan apartments: features, an investor post, a booking offer and a hero post, used for organic Instagram and paid campaigns.
Organic InstagramPaid campaigns4 feed posts
Boulevard Tower: an elevated extravagance awaits.
A 32-page brand book for a luxury residential tower, built around its gold-on-black identity: the developers' story, amenities, location, floor plans with isometric views, and interior renders for every apartment type.
Brand bookSales brochure32 pages
TIGES: igniting curiosity, inspiring excellence.
A school brand from the crest up: the TIGES logo, branding for the campus building, and admissions standees for the Rawalakot campus, all in the same navy, gold and green.
LogoBuilding brandingPhysical signageStandees
Txyco: Ready. Set. Go.
The launch campaign for a new ride-hailing app, speaking to riders and drivers: two creative routes, "Happy Travels" and the Roman Urdu "Aik hi app, chale yeh, chalo aap!" (#AbChaleAikApp), plus three short animated ads.
Campaign plan14 posts3 animated ads
Motion · 3 animated ads
Route 1 · Happy Travels
Route 2 · Aik hi app · #AbChaleAikApp
Centrum: one Centrum, endless possibilities.
Organic feed posts for Centrum Group of Companies, built on two alternating templates, a light layout with the logo and a navy city layout, so the grid reads as one brand.
Organic social8 feed posts4:5 portrait
Triangle Media: from concepts to crowds.
A full run of Instagram feed posts for a media, events and PR agency, all on one template: the logo, a coral headline over a light line, and the same contact strip, so every post is instantly theirs.
Organic social20 feed posts4:5 portrait
Chaarbagh: tableware people style, not just use.
Creator-style reels that put the hand-painted plates to work: an unboxing that ends on the online store, a candle tray set-up, and a dressing-table perfume tray.
Organic reels3 reels9:16 vertical
Kekse Pakistan: cookies with characters.
A run of organic reels for a new cookie brand: the menu as a cast of characters, POV unboxings, playful skits, an event announcement and a giveaway to grow the following.
Organic reels6 reels9:16 vertical
Websites and sales pages
Pages built to sell
Stores, product pages, advertorials and listicles, plus business websites. Open any page to see it in full, on desktop and mobile.
How we work
Four steps from first call to scale
Keep scrolling
- 01
Diagnose
We audit your website, brand, ad accounts, tracking and numbers, and find what's holding growth back.
- 02
Build
Website, brand kit, content plan, creative and tracking, built before we spend a dollar of your budget.
- 03
Launch
The site goes live, content starts posting, and campaigns start testing on the platforms your buyers use.
- 04
Scale
We push budget into winners, keep lifting the site's conversion rate, and report to you every week.
Who we work with
Many industries. Many business models.
DTC brands and service businesses we've grown on paid media, from first launches to established names, across the US, UK, Canada, Australia and the Gulf.
Industries
Health tech
Home appliances
Haircare and beauty
Supplements
Jewellery
Apparel and streetwear
Golf and sports
Consumer electronics
Clinics and med spas
SaaS
Business models
DTC ecommerce
B2B and SaaS
Service businesses
Why Lyra Crafts Studio
What you get that others don't give you
One team, one report
No handovers between web developers, designers and agencies. One point of contact who owns the result.
Creative made to sell
Designers and editors who work from ad data, not just a mood board.
Revenue, not vanity
We report on sales, ROAS and cost per customer. Likes are a bonus.
You own everything
Ad accounts, pixels, data and brand files stay in your name, always.
Packages
Start where you are. Grow into Full Stack.
Not sure where to start? Answer four quick questions.
1. Do you have a website that sells well?
2. Do you have a brand identity you're happy with?
3. Do you run performance marketing (paid ads)?
4. Monthly ad budget?
We'd start you on .
One-time projects
ONE-TIME
Website Build
Your store, built from scratch to turn visitors into buyers.
- Store setup, homepage and collection pages
- A product page template built to convert
- Reviews and upsells set up
- Mobile-first and fast
- 2 rounds of revisions and 14 days of support after launch
- Ready in 2 to 3 weeks
From$500
Custom sales pages are $300 each.
ONE-TIME
Landing Pages
A custom page for your ads to land on, built around one offer.
- A custom PDP, listicle or advertorial
- Copy and design written for cold traffic
- Built on your current store
- Mobile-first and fast
- 2 rounds of revisions, ready in 5 to 7 days
$300/ page
For brands that already have a website.
ONE-TIME
Branding
A brand people trust, built once and built properly.
- Brand strategy, audience and competitor research
- Logo with variations, colours and fonts
- Brand book with tone-of-voice rules
- Packaging and label design
- Company profile, business cards and email signature
- Social profile setup: bio, highlight covers and templates
From$500
One-time.
Monthly plans
MONTHLY
Social Media
Content that keeps your brand in front of buyers.
- 12 posts a month, stories 3 times a week
- Content calendar and captions
- Scheduling on Instagram and Facebook, TikTok or LinkedIn on request
- Replies to comments and DMs
- A monthly report
$500/ mo
Photo and video shoots not included. Add a shoot day any month.
MONTHLY
Performance
Priced by channel. Start on Meta, add more as you grow.
- Tracking set up: pixels, Conversions API and GTM
- Ad account audit before anything goes live
- 8 to 12 new creatives per channel each month
- Weekly tests and a weekly report
From$800/ mo
Plus 10% of combined ad spend above $15K a month.
RECOMMENDED
Full Stack
Content, ads and pages planned together by one team.
- Meta ads; other channels at the same add-on prices
- Social Media Growth: 20 posts a month and daily stories
- One landing page a month: PDP, listicle or advertorial
- One strategy, one point of contact, one weekly report
- On a 6-month plan: branding or website build free
From$1,600/ mo
Worth $1,850 a month bought separately. 10% of combined ad spend above $15K applies.
Prices in USD. Ad spend is paid directly to Meta, TikTok, Snapchat and Google. Creator (UGC) fees are billed separately. Monthly plans have a 3-month minimum.
Growth calculator
What could your ad spend bring back?
Move the sliders to see revenue, orders and cost per purchase at different spends and ROAS targets.
$0
Monthly revenue0
Orders$0
Cost per purchaseEstimates only. Real results depend on product, margins, creative and market.
Founding team
The people who own your number
Operators, not account managers. You talk to the people doing the work.
What clients say
In their words
We had three agencies and nobody owned the number. Now one team does it all, and for the first time I know exactly what a customer costs us.
They fixed our product pages before touching the ad budget. I didn't get it at first. Then the same spend started bringing in more orders.
A weekly report I actually read. Plain numbers, what worked, what they're changing. And every account is in our name.
Free 30-minute growth call
Let's build it.
We'll look at your website, your brand, your ad accounts and your numbers, and tell you what we'd do first.